Using Web Performance to Maximize SEO

In the continual search for SEO benefits such as improved conversion rates, page views and search engine rankings, web performance optimization provides some invaluable extra ammunition.

The origins of web performance in SEO

Back in April 2010 Google announced the inclusion of Site Speed as a new signal in their search ranking algorithms.  This new signal was introduced to reflect how quickly a website could respond to web requests.  At the time Google stated that it had a low relevance as a ranking factor but since then site speed and web performance have begun to play a much more important role as a differentiation not only in improving user experience but also as a important factor for successful search engine opt.....

Optimizing Optimizely Part 2 Optimizing for Performance

In Part 2 we continue our investigation on how to improve web performance of the client-side Optimizely Web digital experience platform. Building on the discussion in Part 1 on its impact on the critical render path in this article we look at other key influences on web performance.

Background

In Optimizing Optimizely Part 1 we uncovered how the implementation of the snippet impacts on customer experience and discussed some best practices covering how to implement the Optimizely snippet.  In this article we take a look at how to optimize further to gain improved web performance for client-side in-browser implementations. 

Sizing the Optimizely snippet 

Part 1 covered how long the snippet can take to.....

Optimizing Optimizely Part 1 Implementing the Snippet

As a foremost digital experience platform, Optimizely is relied on by organisations world-wide, yet it’s impact upon web performance is often overlooked. Here we take a look at how to resolve this.

As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.

Background

In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are important tools in the Digital M.....

Why Web Performance Matters

Not understanding why web performance matters can be costly to your business. Here we discuss why and what you can do about it.

Everyone wants the best experience possible when accessing, browsing and buying products and services online and an important aspect of this is ensuring your online service is fast. This discussion is for Business, IT and Digital stakeholders and highlights some of the reasons why this is important. Ignore it at your own cost!!

If you are Lewis Hamilton on the front row of the grid in a Formula 1 (F1) race, he is not thinking about how good his car looks, only one thing is in his mind; Performance. He is concerned about the performance of his competitors and.....

Fast Websites on Slow Networks

A look at how cellular network speed really can affect website performance.

Time is Money

In 1748 Benjamin Franklin wrote in an essay titled Advice to a Young Tradesman, Time is Money. This maxim was as relevant then as it is now as we apply pressure on our web development teams to deliver not only high functionality websites but also ever faster websites. To achieve this developers are implementing proven best practices, such as image compression, content delivery networks and techniques to avoid render blocking to meet an almost insatiable demand for fast loading content to improve the user experience.  

The comple.....