The importance of how fast the company web site performs has risen substantially in recent years as business executives recognize how significant a faster web sites can contribute to overall business performance, especially in online retail and eCommerce.
This trend has seen an increase in software and service vendors in the web performance market together with the emergence of a new digital skill set; Web Performance Engineering.
Web performance engineering is both a complex and diverse subject and in this article we look to identify some of t.....
2020 is not only a new year but also the start of a new decade so in this article we take a look at how some industry-accepted web performance best practices have been impacted by the technology advances of the past ten years.
In the beginning
For many, the origins of web performance began with Steve Souders when he wrote his books High Performance Web Sites and Even Faster Web sites over 10 years ago.
In his work he developed 14 rules, listed below, that when applied should speed up the loading of web pages and the performance of websites.....
In the continual search for SEO benefits such as improved conversion rates, page views and search engine rankings, web performance optimization provides some invaluable extra ammunition.
The origins of web performance in SEO
Back in April 2010 Google announced the inclusion of Site Speed as a new signal in their search ranking algorithms. This new signal was introduced to reflect how quickly a website could respond to web requests. At the time Google stated that it had a low relevance as a ranking factor but since then site speed and web performance have begun to play a much more important role as a differentiation not only in improving user experience but also as a important factor for successful search engine opt.....
In Part 2 we continue our investigation on how to improve web performance of the client-side Optimizely Web digital experience platform. Building on the discussion in Part 1 on its impact on the critical render path in this article we look at other key influences on web performance.
In Optimizing Optimizely Part 1 we uncovered how the implementation of the snippet impacts on customer experience and discussed some best practices covering how to implement the Optimizely snippet. In this article we take a look at how to optimize further to gain improved web performance for client-side in-browser implementations.
Sizing the Optimizely snippet
Part 1 covered how long the snippet can take to.....
As a foremost digital experience platform, Optimizely is relied on by organisations world-wide, yet it’s impact upon web performance is often overlooked. Here we take a look at how to resolve this.
As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.
In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are important tools in the Digital M.....