As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.
Background
In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are important tools in the Digital M.....
Why Web Performance Matters
Not understanding why web performance matters can be costly to your business. Here we discuss why and what you can do about it.
Everyone wants the best experience possible when accessing, browsing and buying products and services online and an important aspect of this is ensuring your online service is fast. This discussion is for Business, IT and Digital stakeholders and highlights some of the reasons why this is important. Ignore it at your own cost!!
If you are Lewis Hamilton on the front row of the grid in a Formula 1 (F1) race, he is not thinking about how good his car looks, only one thing is in his mind; Performance. He is concerned about the performance of his competitors and.....
Fast Websites on Slow Networks
A look at how cellular network speed really can affect website performance.
Time is Money
In 1748 Benjamin Franklin wrote in an essay titled Advice to a Young Tradesman, Time is Money. This maxim was as relevant then as it is now as we apply pressure on our web development teams to deliver not only high functionality websites but also ever faster websites. To achieve this developers are implementing proven best practices, such as image compression, content delivery networks and techniques to avoid render blocking to meet an almost insatiable demand for fast loading content to improve the user experience.
The comple.....
The Performance Implications Of Web Security
Over the past few years all of the browser vendors have substantially enhanced the surety of their product and with it the security of the internet. This has led to a much wider adoption of the encrypted hypertext transport protocol HTTPS, and browser will now mark websites as ‘not secure’, especially when a form, for example a login or credit card details, is requested.
Specifically, pages that included forms where login credentials or credit card details could be entered would be labelled as not secure.
This approach makes p.....
Exposing the vagaries of ORM in load testing
Taking a look at database issues and why an ORM-accessed RDBMS may cause web performance issues
After a long journey in design, development and functional testing, rarely is a new website or application completed without a performance load test as one of its final milestones. Project, and sometimes regulatory, sign-off is dependent on certain criteria being met so there is often much riding on the successful outcome of the load test. Because of this there can be considerable trepidation in the team as they start the load testing process as load testing is designed to exercise both the software and hardware configurations to their limits.
Although the .....