In Optimizing Optimizely Part 1 we uncovered how the implementation of the snippet impacts on customer experience and discussed some best practices covering how to implement the Optimizely snippet. In this article we take a look at how to optimize further to gain improved web performance for client-side in-browser implementations.
Sizing the Optimizely snippet.....
As a foremost digital experience platform, Optimizely is relied on by organisations world-wide, yet it’s impact upon web performance is often overlooked. Here we take a look at how to resolve this.
As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.
In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are importa.....