Optimizing Optimizely Part 2 Optimizing for Performance

In Part 2 we continue our investigation on how to improve web performance of the client-side Optimizely Web digital experience platform. Building on the discussion in Part 1 on its impact on the critical render path in this article we look at other key influences on web performance.

Background

In Optimizing Optimizely Part 1 we uncovered how the implementation of the snippet impacts on customer experience and discussed some best practices covering how to implement the Optimizely snippet.  In this article we take a look at how to optimize further to gain improved web performance for client-side in-browser implementations. 

Sizing the Optimizely snippet 

Part 1 covered how long the snippet can take to.....

Optimizing Optimizely Part 1 Implementing the Snippet

As a foremost digital experience platform, Optimizely is relied on by organisations world-wide, yet it’s impact upon web performance is often overlooked. Here we take a look at how to resolve this.

As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.

Background

In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are important tools in the Digital M.....