Using Web Performance to Maximize SEO

In the continual search for SEO benefits such as improved conversion rates, page views and search engine rankings, web performance optimization provides some invaluable extra ammunition.

The origins of web performance in SEO

Back in April 2010 Google announced the inclusion of Site Speed as a new signal in their search ranking algorithms.  This new signal was introduced to reflect how quickly a website could respond to web requests.  At the time Google stated that it had a low relevance as a ranking factor but since then site speed and web performance have begun to play a much more important role as a differentiation not only in improving user experience but also as a important factor for successful search engine opt.....