As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.
Background
In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are importa.....