Optimizing Optimizely Part 1 Implementing the Snippet

As a foremost digital experience platform, Optimizely is relied on by organisations world-wide, yet it’s impact upon web performance is often overlooked. Here we take a look at how to resolve this.

As an important tool in the Digital Manager’s toolkit, digital experimentation platforms deliver considerable business benefits but often at the expense of faster loading web pages. In this multi-part article we take a look at some of the inhibitors to web performance that come with these platforms and how you may potentially reduce their impact on customer experience.

Background

In the search for excellent customer experience, digital experimentation tools providing A/B testing and multi-variate testing (MVT), are important tools in the Digital M.....