Search Engine Optimization (SEO)

Business Issue

Search Engine Optimization, (SEO), is one of the most important internet marketing strategies that you will undertake to drive your online business activities.  

When it is done well your business will benefit from visitors ('traffic') to your website that you have not had to pay extra for through some form of advertising.SEO Objectives are about business .  Unfortunately when it is implemented poorly you can spend a lot of money and achieve very little.

This type of website arrival is termed as "natural," "organic," or "earned" traffic and for those arriving at your site this way have done so because they are searching for something that your website offers.  Hopefully, they will result in becoming a customer of your business, but if not, and they were just browsing on a first visit to your website, perhaps they may return again at a later date.    

This type of traffic is what everyone strives for with their website and the trick is to be able to do this in a repeatable fashion so that you have a constant stream of visitors to your online 'shop-front'.

Organic visitors arrive because they have interacted with an internet search engine and although Google is the biggest and most well known, it is not the only source of website traffic for your business.  

So if you want to have a strong presence on the 'internet high street' getting your website optimized for the search engines is paramount.

Business Requirement

Perceived and paraded as what you need to get from SEO is getting  'page 1 of Google'.  However, SEO is considerable much more than that!

Good SEO practices will not care about such technical objectives but will focus on the considerably more value business outcomes such as generating more sales leads, encouraging more online purchases, raising awareness or delivering more of whatever a business wants from its website.  

These types of interactions are termed 'conversions' and it is the measurement of these types of activities that good SEO projects should be assessed on. 

SEO Services from Dimension 85

Our SEO services leverage Dimension 85's inherent knowledge and experience in internet technologies and digital marketing that we can apply to increase your ability to achieve more website conversions.  

As all businesses and websites are different, we take into account that there are several different strategies that can be used for achieving good SEO results and as part of our project we work with you to determine what are the best strategies for your business. Local online marketing, or Local SEO, is one such strategy and is a service we cover in more depth on our local SEO webpage.

Your SEO strategy may also require the use of specialised SEO software tools and here too we have a broad understanding of many of these and can help you select the most cost-effective one for your business.

SEO is delivered as an ongoing service engagement and is tailored to your company requirements so you will know exactly what is being done and what to expect from your investment at all times.  

Our services are suitable and scalable for companies of all sizes in helping grow revenues through a strong and well-established SEO programmes. 

Benefits

No one knows how to sell your business better than you, but translating your expertise onto the internet is the main benefit we can deliver for you.  As part of our service, we will keep you informed at all times of progress to ensure that you are aware of how this important go-to-market channel works and performs.  

Our service deliverables will depend on the conversations we have with you to customize our service to your business requirement, but some of the deliverables will include:

  • Increased conversions from your website.
  • Transparency of costs associated with achieving optimization of the search engines.
  • Knowledge transfer to you business to achieve self-sufficiency if required.
  • Increased ROI from your website investment.

Next steps

A solid and well-defined SEO campaign is a highly effective and cost-effective way to increase revenue.  For further information either give Dimension 85 a call on 033 33 44 11 25 or use our request a callback facility to arrange a callback.