As a key go-to-market channel for your business, the effectiveness of your website is probably never far from your thoughts. As such keeping it in good health can be both costly and time-consuming especially when there is always so much more to do.
However, you may not be aware of problems and issues with the web performance of your website and the impact it is having on the experience of your visitors and potentially on business impacting conversion rates. The potential impact on customer experience may be losing revenue as potential clients may not wait around while each page loads when your competitor's website runs fast and delivers a more pleasing buying .
No website is perfect but effectively as the shop window of your online business it needs to be as close to perfect as possible, especially as the experience your prospects and clients have will help make their mind up about your product, the service your offer and about doing business with you.
Maintaining the excellent web performance is becoming an ever more critical requirement for some companies and in an environment where continual change is being applied, with much of it outside of your control, a regular review of your website's overall speed, performance and health helps mitigate inherent risks that can manifest in a website.
Although many thousands of pounds are spent on initially building, what was a great site, it may not be as fast as you expected or require to meet current competitive challenges.
A simple analogy of this is in a house or a building; if you do not continually maintain it then problems, sometimes critical problems, arise. When an issue is bad enough you would refer to a building surveyor for advice on what is needed to restore the building to a healthy state. This is how our Achilles for Website Performance can help as it is conducted by a web performance specialist who is skilled on and works only on improving the performance of websites.
Performance Health Check
The Achilles for Web Performance is a health check of the website performed by experienced web performance specialist who will conduct an independent review and analysis of the complete website from several perspectives including availability, render processing, competiveness and the impact of third parties.
As all business and websites are different the service is uniquely applied measuring many different facets of web performance and provides summary documentation of each of the facets measured or observed, enabling further investigation or discussion on project completion. Where appropriate, recommendations may be made and priorities indicated.
The Achilles for Web Performance employs our established Achilles Methodology as the basis for conducting the health check of the website and is a highly effective and non-invasive way of identifying where and how you can keep your website in the best of shape for supporting your business.
Key Objectives of the Achilles for Web Performance
- Identify where issues exist and where opportunities lie to improve end user experience for visitors to the website.
- Understand the web performance profile of the website's HTML templates in both desktop connected and mobile environments.
- Evaluation of the potential impact of third party software on website performance.
- Comparison of web performance against key competitors to determine actions necessary to achieve comparable or better web performance.
Independent surveys and assessment are considered as best practice contributing significantly to keeping costs reduced by maintaining the web performance health of your website. Benefits include:
- Identified areas of poor web performance inherent within your website with summary recommendations to enable resolution.
- Increased insight into the performance and measurement of the company's website.
- Knowledge transfer and awareness of current best practices.
- Establishes a baseline for future assessment activities.
- Findings delivered in report and a project completion meeting.
Achilles for Web Performance is a highly effective way and cost-effective way to establish a baseline view of your website and to determine potential enhancements that would enhance your digital investment. For further information please contact us using our request a callback facility.