Greenwash

The misleading promotion of something as environmentally friendly

Greenwash is a term that has arisen against the considerable wave of companies marketing activities as they try to jump on the 'Green', 'ECo' and 'Sustainability' bandwagon.

The term itself is normally used in a derogatory form and is applied to the marketing claims of vendors and service providers who make claims that their products and services have improved their environmental footprint, or will help you to improve yours.